BUS189CHPT2SEPT

BUS189CHPT2SEPT - EXTERNAL ANALYSIS, CHAPTER 2 DR. MARK...

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EXTERNAL ANALYSIS, CHAPTER 2 DR. MARK FRUIN FALL 2009 BUSINESS 189
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FURLOUGH DAY CHANGE FURLOUGH RULES DO NOT ALLOW BACK-TO-BACK FURLOUGH DAYS UNIVERSITY HAS MANDATORY FURLOUGH DAY ON OCTOBER 19 MY FURLOUGH DAY WILL SWITCH FROM OCT 20 TO OCT 27 SO, CLASS READINGS STAY THE SAME BUT THE DAY WHEN I DON’T LECTURE EVEN WHILE PPT SLIDES ARE POSTED IS OCTOBER 27!
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WHY IS THE BEER INDUSTRY SO CONCENTRATED? DECREASING DEMAND INCREASED ADVERTISING SPENDING INCREASING LOGISTICAL EXPENSES Not in book INCREASES IN MINIMUM EFFICIENT SCALE (ECONOMIES OF SCALE) INCREASING ADVANTAGES OF OPERATIONAL FLEXIBILITY; CHANGEOVER AND SET-UP TIMES (ECONOMIES OF SCOPE) Not in book
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BEFORE DOING SWOT INDUSTRY DEFINITION ? TEXTBOOK VS. EMPIRICAL DEFINITION SECTOR DEFINITION ? MARKET SEGMENTS DEFINITION ? AGAIN, TEXTBOOK VS EMPIRICAL DEFINITION EXAMPLE: FIGURE ON PAGE 44
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CHANGING INDUSTRY BOUNDARIES WHY DO INDUSTRY BOUNDARIES CHANGE? TEXTBOOK ANSWERS CHANGING CUSTOMER NEEDS CHANGING/EVOLVING TECHNOLOGY REAL LIFE ANSWERS MARKET POWER ECONOMIC CONDITIONS INFLATE OR DEFLATE RIVALRY & DEGREE OF COMPETITION
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BUS189CHPT2SEPT - EXTERNAL ANALYSIS, CHAPTER 2 DR. MARK...

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