Bus188_Midterm_Reviwsheet - Midterm Review 188 Chapter 1...

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Midterm Review 188 Chapter 1 Benchmarking.Baseline metrics (pp. 14-15) benchmarks are baseline values the system seeks to attain efficiency IT metrics (focuses on technology): throughput, transaction speed, system availability, information accuracy, web traffic, response time effectiveness IT metrics (determined by org’s goals, strategies, and objectives): usability, customer satisfaction, conversion rates, and financial. Benchmarking is a process of continuously measuring system results, comparing those results to optimal system performance (benchmarking values), and identifying steps and procedures to improve system performance. Roles and Responsibilities of IT (pp. 10-11) CIO-overseeing all uses of information technology and ensuring the strategic alignment of IT with business goals and objectives. CIO reports to CEO. CIO must posses solid understanding of every aspect of an organization coupled with tremendous insight into the capability of IT. CTO-is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology. They have direct responsibility for ensuring the efficiency of IT systems throughput the organization. They report to the CIO. Have knowledge in telecommunications CSO-is responsible for ensuring the security of IT systems and developing strategies and IT safeguards against attacks from hackers and viruses. Have knowledge in telecommunications and networks. CPO-is responsible for ensuring the ethical and legal use of info within the organization. Cpos are newest senior executive position. They are often lawyers. CKO- is responsible for collecting, maintaining, and distributing the organization’s knowledge. The design programs that make it easy for people to reuse knowledge. Porter’s five forces model (pp. 17-20)- is a useful tool to aid organizations facing challenging decision of entering a new industry or industry segment. 5 forces that determine relative attractiveness of an industry are: 1. Buyer Power-high when buyers have many choices. Low when few choices. Loyalty programs reward customers. Example: frequent flyer miles. A way to get a comparative advantage is to make your product more attractive to consumers. 2. Supplier Power-high when buyers have few choices. Opposite of buyer power. A way to get a comparative advantage Is to find alternative supply sources. 3. Threat of substitute products or services-this is high when there are many alternatives to a product or service and low when there are few. Ideally org’s like to be in a market with low substitutes. They could implement switching costs though to make customers reluctant to switch. 4. Threat of new entrants-is high when it is easy for new competitors to enter the market and low when there are a lot of barriers. 5. Rivalry among existing competitors-is high when competition is fierce.
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This note was uploaded on 09/08/2010 for the course BUS 188 at San Jose State.

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Bus188_Midterm_Reviwsheet - Midterm Review 188 Chapter 1...

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