Notes 12-7-2009 Art of Rainmaking and being a Mensch

Notes 12-7-2009 Art of Rainmaking and being a Mensch - The...

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The Art of Rainmaking 1) We as entrepreneurs must focus on building revenue and to do this we have to get creative. We do this in a different way than typical businesses because no one knows who we are… 2) What is it? a) Making sales; selling your product b) How to do it?? i) Let one hundred flowers blossom (1) When you start with an idea, a target group, and niche market and when other customers that are not your intended customers you freak out ii) “Sell”, Don’t Enable “Buying” (1) If you have a product that no one knows about yet you need to convince people to buy your product or service but when it is a great product already people “buy” it versus the other where you have to “sell” it. iii) Pick the right lead generation methods (“sell”, don’t enable “buying”) iv) Find the key influencers – these are the middle management, these are the secretaries, these are the people on the lower level, (1) Important to make good relationships with these people because they
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Notes 12-7-2009 Art of Rainmaking and being a Mensch - The...

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