Bus188MTerm1KwanF08

Bus188MTerm1KwanF08 - BUS 188 05 Professor Kwan Fall 2008...

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Unformatted text preview: BUS 188 05 Professor Kwan, Fall 2008 Mid-term Exam 1 (100 points) Closed Books and Notes - Answer in Green/Blue Books - t hour 20 minutes Section A - Answer the question (10 points) 1,. ln "The World is Flat" Thomas Freeman talked about forces that flattened the world - explain what he meant by "flatten". (10) Section B - Answer 2 of 4 questions (30 points) 2. Describe the evolution of lT strategy alignment with business strategy (from past to present). (L5) 3. Explain why databases are indispensable in supporting decision making in corporations (from the perspective of data and information, etc.) (15) 4. Describe the different types of decision making and the characteristics of information needs for each. Explain how these types of decision making are supported by MlS, DSS, ElS, etc. (15) 5. What are the differences and the relationship among structured, semi- structured, and un-structured decision. (15) Section C-Answer both questions (50 points) 6. Use the Porter competitive forces model to analyze the user electronics market environment for the Apple iPhone before it was introduced. (30) 7. Base on Porter's model of strategic options, what do you think Apple's strategy was when they introduced the iPhone? Explain the reasoning behind your answer. (30) SEC< \c] r-\ A l) ul-{ E F.{ " FcA-Tie.' " I l']c f1 {- 'C R.t)s I f.lr- {:S (2r t '<- 1" , f..'-\ (f oc ' Pe o Qt- r,- eHCt? 1-Tr lrlll A : '. v')r- l. ._;i ["t{ i frr (-,-! l-{e Ar.f 4ctt6 tuAFL(:- AJ ( TLl. Bt? C)t-)C, -{ < <'r \a l- | lJ \c T-,.. ' ( f' l^ -i A + ,'-,-rl ' 't\J TAV(F (tt^ . ['," k 9,15 tCt I G (',,.',.r' r A.- .i- Aa f- -+ l3\- 'ts/\-( -IC 24.-^il( i:-.- I Ftf2ut t .\,.- i ( ': i i r t t-i.<lr.rrf\ -':-)i '' ' -a ,'t- /' ir :-- ,r l1^f r I)OL :--a'' ' -- I ;,i r l-li-r-t at)l' . / '2j-a.-,-,, -7 r\--'- l\. '> | ' )?i t4]TlvL L'/ (r'\ I'i'*\ L'-/ 'f)L ir i' 1 e'i: i \'i-,'l-r'' ,1r a,r i (1 \!-l_, CC, '.'L',-? PP ti i'_ r-'--T' : ': 'l-', (--..7 '," It I t ' Fzli I t -' ' 1.\ -,. | /' ti,/: tt,'r(, \ a- t:'' | 1'/-- , lr -1< i-rl.'".' i - t' ''() i-f.r-1 I ftQ ca rr',) -t t i {: 1 '' I i i ,;-- 'TLl{ ('Yi I'r!.i, :' I/OLt',; i *' i,L'j( / I ''_ ! f= -- ' i' 'ff /'' ,' tt r, , I-L t t- t?. i( l_(l (t'i\'- (. i) l-r ' ' ., i r i- r'- /-\ \ \ I I -.-\ \ -'t 1. ,-:l iHe^ae | 'TH€ t*vzvo rS tLATTza ) Ar\D (rr LL co N{ I N()6 c)N ITS COUadg 'ro "vct4ffrexl -'-TH ( s ts Augo ouE '(o aH€ ARul"lPAt''lc ts or!=' rt{t=ozMArror.{ C(ecOCAltHCn " AKoorlrJ TH€ U1(€6ZN€T Uu (1tc r--t CAA.| l:?€- Uft ct z|o Ry Acrt(O s-f Arty<>s{€r O(.-FSqort-tr,(e ALSO lcays A pf+rzs tr.r "(cM(eNrN/c_,, 1u€ ctM2cD tZVLAUIg Sor:s <r-(A'T use'o ao BE ' cx(Lus rU6cy AFrqcrcnr-{ kYL€ Noul Gtt I...
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Bus188MTerm1KwanF08 - BUS 188 05 Professor Kwan Fall 2008...

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