Midterm #1 Sample Questions

Midterm #1 Sample Questions - Hi This is Cecilia from Bus...

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Hi This is Cecilia from Bus 189. As I told you earlier, Dr. Fruin gaves us sample test questions yesterday along with lectures slides. The slides are already posted online, so just go to his website to get them. The sample questions are not posted so here they are. 1. In analyzing Amazon's amazing success story, do you think that functional level or business level strategies have been more important and why? He said the answer to this questions is based on the FUNCTIONAL LEVEL MODEL. 2. In comparing Airbus Industrie and Boeing, do you think that their competition is primarily one of functional or product level strategies, and why? Teacher's answer: Product level strategy because they offer very different models of airplanes with different features to attract customers. 3. In comparing Airbus Industrie and Boeing, which company enjoys a higher utility value associated with the prices of its airplanes (p. 80-83) and why? This answer should also be based on the functional level model
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Midterm #1 Sample Questions - Hi This is Cecilia from Bus...

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