Nantucket Nectars Case - market. The most compatible...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Entrepreneurial Finance April 20, 2009 Prof. Bennet Memo To: Tom Scott and Tom First From: Tim Armour Date: April 20, 2009 Subject: Company future After completing the analysis of Nantucket Nectars, I have come to the conclusion that it would be in the best interest of you and the future of your company to sell the company to the highest bidder. Nantucket Nectars has a substantial market share and much to offer for the buyer. It has a well-established product and a well-known name. It seems that juices are most likely a fad trend. If this is so selling the company now would be the best option. You would obviously want to sell the company while you are “on top” of the
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: market. The most compatible company to purchase Nantucket Nectars would be Tropicana. They have a strong hold on the Northeast US with a 70% market share. They are set up in grocery stores so that would be the gateway for Nantucket Nectars juices to expand in the long term. Although you are leaning more toward Snapple because they would have a quick two-year growth, I think that Tropicana would be a better choice for you because they would be a steadier long-term growth company. Obviously the final decision should mainly be based on who will pay more for Nantucket Nectars, but I think you should take into account these other factors too....
View Full Document

This note was uploaded on 09/08/2010 for the course BUS 173C at San Jose State University .

Ask a homework question - tutors are online