Unformatted text preview: market. The most compatible company to purchase Nantucket Nectars would be Tropicana. They have a strong hold on the Northeast US with a 70% market share. They are set up in grocery stores so that would be the gateway for Nantucket Nectar’s juices to expand in the long term. Although you are leaning more toward Snapple because they would have a quick two-year growth, I think that Tropicana would be a better choice for you because they would be a steadier long-term growth company. Obviously the final decision should mainly be based on who will pay more for Nantucket Nectars, but I think you should take into account these other factors too....
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- Finance, Dr Pepper Snapple Group, Nantucket Nectars, Nantucket, Massachusetts