This preview shows page 1. Sign up to view the full content.
Unformatted text preview: market. The most compatible company to purchase Nantucket Nectars would be Tropicana. They have a strong hold on the Northeast US with a 70% market share. They are set up in grocery stores so that would be the gateway for Nantucket Nectars juices to expand in the long term. Although you are leaning more toward Snapple because they would have a quick two-year growth, I think that Tropicana would be a better choice for you because they would be a steadier long-term growth company. Obviously the final decision should mainly be based on who will pay more for Nantucket Nectars, but I think you should take into account these other factors too....
View Full Document
This note was uploaded on 09/08/2010 for the course BUS 173C at San Jose State University .