{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

10-21-2008 Persuade - c Assertions balanced with evidence d...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
10/21/2008 100W Communicating to Persuade In the good news – we are taking advantage of the audiences’ positive state. In the bad news – we are dealing with the audiences’ negative state. Persuade Indifferent Neutral Trying to change or move the audiences’ state to good or bad. 4 steps in communicating to persuade (Need baby steps) 1. Open with an attention getting statement. (A) a. Starting statement, statistic, and fact. b. Something Funny c. Questions (though provoking, No yes or no question) d. Challenging Statement e. Anecdote (story) 2. Introduce your “proposal” in a way that creates interest . (I) a. “You” b. Audience centered c. Address the audiences needs d. Develop a central selling point e. Active voice – no passive voice 3. Develop convincing arguments that creates desire (D) a. Core of persuasion b. Appeals to reason vs. appeals to emotion
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: c. Assertions balanced with evidence d. Logics that support arguments e. Objective vs. subjective f. Use testimonials g. Price @ the end of step 3: minimize the price, subordinate clause, subordinate price in terms of value, use small numbers. 4. Stimulate the desired action (A) a. Rewards for taking the actions – Discounts, benefits, quality b. Consequences of delay c. Sale prices, rebates, discounts d. Return policies, warrantees e. Make the action easy to take f. Time as incentive Due 10/28/2008 P117, 118 Same as final Imagine yourself in a situation Determine your purpose, audience and persuade them As a CEO you are in a challenge and you need to persuade your employees 2 hours to do 3 pages at least P 119 scoring guide...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

10-21-2008 Persuade - c Assertions balanced with evidence d...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online