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Unformatted text preview: c. Assertions balanced with evidence d. Logics that support arguments e. Objective vs. subjective f. Use testimonials g. Price @ the end of step 3: minimize the price, subordinate clause, subordinate price in terms of value, use small numbers. 4. Stimulate the desired action (A) a. Rewards for taking the actions Discounts, benefits, quality b. Consequences of delay c. Sale prices, rebates, discounts d. Return policies, warrantees e. Make the action easy to take f. Time as incentive Due 10/28/2008 P117, 118 Same as final Imagine yourself in a situation Determine your purpose, audience and persuade them As a CEO you are in a challenge and you need to persuade your employees 2 hours to do 3 pages at least P 119 scoring guide...
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This note was uploaded on 09/08/2010 for the course ENGL 100WB at San Jose State University .