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Unformatted text preview: c. Assertions balanced with evidence d. Logics that support arguments e. Objective vs. subjective f. Use testimonials g. Price @ the end of step 3: minimize the price, subordinate clause, subordinate price in terms of value, use small numbers. 4. Stimulate the desired action (A) a. Rewards for taking the actions – Discounts, benefits, quality b. Consequences of delay c. Sale prices, rebates, discounts d. Return policies, warrantees e. Make the action easy to take f. Time as incentive Due 10/28/2008 P117, 118 Same as final Imagine yourself in a situation Determine your purpose, audience and persuade them As a CEO you are in a challenge and you need to persuade your employees 2 hours to do 3 pages at least P 119 scoring guide...
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- Logic, Passive voice, Persuade Indifferent Neutral