BUS131D_Lecture8_Handout

BUS131D_Lecture8_Handout - Deductive Approach to Idea...

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Dr. Michael Merz College of Business, San Jose State University Click to edit Master subtitle style Deductive Approach to Idea Development Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 22 Today’s Agenda How Failure Breeds Success Steps Involved in Understanding User Needs
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Dr. Michael Merz College of Business, San Jose State University 33 How Failure Breeds Success
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Dr. Michael Merz College of Business, San Jose State University 44 In your opinion, what were the take- aways of the article “How Failure Breeds Success”?
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Dr. Michael Merz College of Business, San Jose State University How Does Failure Breed Success? Failure might lead to new product ideas. BUT, learn to fail intelligently. How? Create an environment safe for taking risks (“Failure is not a bad thing”). Share stories of your own mistakes (If executives are accepting, people will embrace risk). Carving out time to reflect on failure, not just success (“Failure Parties”; celebrate smart failures). Design ways to measure performance that balance accountability with the freedom to make mistakes. 55
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Dr. Michael Merz College of Business, San Jose State University 66 Understanding User Needs
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Dr. Michael Merz College of Business, San Jose State University 77 Why is it critical to a project’s successful outcome to investigate customer needs?
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Dr. Michael Merz College of Business, San Jose State University Steps in Understanding User 88 Identify Context of Project Collect Needs Infor- mation Organize Customer Needs Data Convert Customer Needs into Product Require- ments Four-Step Process For Investigating Customer Needs:
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College of Business, San Jose State University Questions of Importance 1. How to identify the context of the project? 2.
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BUS131D_Lecture8_Handout - Deductive Approach to Idea...

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