Business 189 Notes Fruin

Business 189 Notes Fruin - Rob grant Strategy is winning...

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Rob grant: Strategy is winning Strategy – superior sustainable competitive advantage relative to rivals in the same industry Superior = return on invested capital ( before tax) Competitive advantage = something you're best at, cost leadership etc Three models of Strategy Industry choice and Positioning Michael porter's models and thinking generic competitive strategies model five forces model or porter diamond Competencies and superior capabilities RBV (Resource Based View) of the firm Capabilities What can the firm do Competencies How well can they do it Fruin's R-C-C Model Resources → Capabilities → Competencies Resources Tangible for large industries: How big are factories, Lots of potential for resources they can become different thing Intangible for smaller industries: Ideas, knowledge, know-how
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Business 189 Notes Fruin - Rob grant Strategy is winning...

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