9-17-09 - Consumer Promotions Consumer Promotions o The...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
9-17-09 Consumer Promotions - Consumer Promotions o The goal of the consumer promotions is to get customers to actually go to the establishment and buy the product. EX. Coupons, samples, Trials, etc. o Free Standing inserts are the number one way coupons get distributed. The extra crap you get in the mail. o Cross Roughing – Two companies teaming up to get more customers to buy their products. (ex. One customer buys a product at another store then they get a coupon for another retailer). o Coupons Bounceback coupon – you use a coupon on something and that something has another coupon Response offer coupons – you get them by asking for them Upons – Downloaded from the internet Coupons can reduce revenues Misredemptions – Coupons are given out for no reason when they should have bought the product first. o Free Standing inserts have the lower redemption rate. o Premiums Self liquidating – They pay for it.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern