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Unformatted text preview: iii. Can be influenced by the quality of the goods sold, method of distribution iv. If you have a problem in the market, re positioning is a very difficult thing to do 2. Establishing Marketing communication Objectives a. Develop Brand Awareness b. Increase demand with sales promotions and other things c. Change customer attitudes 3. Communications Budget a. Percent of sales b. Meet the competition c. What we can afford d. Objective and task 4. Roughly 25% of all promotion dollars are spent on pulled promotion 5. 50% are spend on trade promotions...
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This note was uploaded on 09/08/2010 for the course BUS 134B at San Jose State University .