Notes - Understanding User Needs - Focus Groups & Interviews

Notes - Understanding User Needs - Focus Groups &...

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Determining Customer Needs 1) The Four Ways to Gather Information (Interviews, Focus Groups, Questionnaires and Watching Users in Action) a) Interviews i) Ideal format of gathering user needs ii) What to write down (1) What they said – the statements (2) Their emotions (3) Tones (4) Any pictures that are painted in your mind as you are listening iii) Use Multiple interviewers in the room at once (1) If only one interviewer make sure to use a recorder iv) As a general guideline for interviews, 10 to 50 one-on-one interactions should be planned v) When new information is redundant then you know you have done enough interviews b) Focus Groups i) Ideally 10 – 2 hour focus groups ii) The more surprises that show up the better 2) Stakeholder’s Matrix a) Four Rows on the left i) Purpose: rational, logical purpose for interacting with the product. ii) Physical: anthropometric, ergonomic interaction with the product. iii) Cognitive: learning, understanding, memory needed to interact with the
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Notes - Understanding User Needs - Focus Groups &...

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