Unformatted text preview: Industrial goods (business to business a.k.a. B2B) Packaging 4 Change: Importance of Packaging: Protection Attraction Information Description Price, Value, Uses Branding: What is a brand? Brand Equality Trademark Manufacturers Brand Names Private Label brands: brands by retailers or resellers that sell a product under their name. Generic Knockoff: illegal versions, creations, reproductions of products and brand symbols. Brand Loyalty Brand Awareness Brand Association...
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This note was uploaded on 09/08/2010 for the course BUS 10 at San Jose State.