CEO Fernando Aguirre

CEO Fernando Aguirre - Background: Born in Mexico, Fernando...

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Background: Born in Mexico, Fernando Aguirre attended Southern Illinois University on a full baseball scholarship where he received his BS in business administration with enfaces in marketing. After college he began working for Procter & Gamble working in brand management, consumer marketing and turnarounds. After more than 24 years of working at Procter & Gamble he accepted the position of CEO at Chiquita Brands International, Inc. His first position with Procter & Gamble was working as a brand assistant in his native land, Mexico. For the next four years, he moved up through different positions before becoming assistant advertising manager. Then he moved back to the states in Cincinnati where he led Procter & Gamble’s first Hispanic Marketing Group. Five years later, in Mexico, he became the youngest person to reach general manager of laundry, household and cleaning products. After Mexico he became the president and general manager of Procter & Gamble Brazil where he transformed it from a money loser to the second most profitable subsidiary of Procter & Gamble in Latin America. After a successful turnaround in Brazil, Aguirre took over as president in Mexico where he increased profits by nearly tenfold in just three years. Once Procter & Gamble took notice of Aguirre’s success they brought him back to the states to make him vice president of global snacks and U.S. snacks and food products. After just one year in that position he delivered record sales and profits before being promoted to global feminine care, where he had significant results over all Procter & Gamble. Just two years after that he became president and worked on strategy,
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CEO Fernando Aguirre - Background: Born in Mexico, Fernando...

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