Outline Ch 1 microsoft 2003

Outline Ch 1 microsoft 2003 - Outline Ch.1 4. Porter's 5...

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Outline Ch.1 4. Porter’s 5 Forces Model a. Buyer Power  b. Supplier Power c. Threat of subsititue products or services d. Threat of new entrants e. Rivalry among existing competitors 5. Three Generic Strategies a. Broad Cost Leadership b. Broad Differentiation c. Focused Strategy Detailed Outline Ch.1 4. Porter’s 5 Forces Model a. Buyer Power 1. High when there are many options for the buyer to choose from, low  when  there are few options to choose from 2. Loyalty Programs – reward customers for their repeated business/  loyalty to  the company. E.g.: frequent flier miles for airlines. b. Supplier Power 1. High when buyers have few choices to choose from, low when buyers  have  many choices 2. Supply Chain – all those included in the procurement of a product;  often  times an organization acts as a supplier and a buyer as they  supply to the  customer and buy their raw goods or product from a 
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This note was uploaded on 09/08/2010 for the course BUS 188 at San Jose State University .

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Outline Ch 1 microsoft 2003 - Outline Ch.1 4. Porter's 5...

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