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Case #2 Pump It Up - Bus 186 Prof Schubert Case Study#2...

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1/9/2009 Bus 186 Prof. Schubert Case Study #2: Pump It Up Significant Facts Henrietta Bluefish has been an investment banker with Tremper and Co. for four years. She recently linked up with John Peoples, the CEO of Pump It Up, a manufacturer of infusion pumps. John confided in her that he is looking for an investment banker to take his company public. As a result Pump It Up chose Temper as its investment banker and is scheduled to go public on June 13. On June 11, Henrietta was at a dinner party when she overheard a doctor talking about an incident in which two of his patients that were hooked up to Pump It Up’s Vision Pump passed away. After investigating the incident the hospital’s medical staff concluded that “it was possible” that Vision Pump could have caused the deaths. The medical staff notified Pump It Up in mid-May of the incident. On June 12, Henrietta called Pump It Up and inquired about the incident. Pump It Up assured Henrietta that the deaths were caused by misusage of the equipment by the dr. and that
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