Advertisement assignment

Advertisement assignment - Bus 186 Winter Prof. Schubert...

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Bus 186 Winter Prof. Schubert 1/13/2009 Advertising Assignment I chose the following advertisements which I retrieved from a Muscle & Fitness magazine. I attached three like ads as an example of how many similar misleading ads there are in many fitness magazines. The ones I included are 3 of about 20 different ads that were present in the magazine all with the same or a similar message: “take our supplement and you will get ripped!” These advertisements contain many of the different forms of predatory marketing and deceptive techniques that are discussed in the text. These techniques include concealed facts, exaggeration, and psychological appeals. Present in all the examples is the concealment of facts. For instance, none of the examples discuss what other supplements these individuals are taking. Also the dosage and the nutritional diet that these athletes are on to get such results is not included in the articles giving us a misconception that the pills alone will yield similar results as the men in the stories. Also
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Advertisement assignment - Bus 186 Winter Prof. Schubert...

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