33-THE STRATEGIC MOVES OF EACH RIVAL

33-THE STRATEGIC MOVES OF EACH RIVAL - of products called...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
THE STRATEGIC MOVES OF EACH RIVAL The strategic moves of each of the key rivals in the Korean Security equipment Industry resulted in a different position in the market. These include six Korean companies Posdata Co.,ltd, Hitron Systems Inc., Commax Inc., CNB technology Inc., Kocom Co.,ltd, Kodicom Co.,ltd. In 2007, CNB had four main strategies to move “Market leader guiding the market with new product development” with an emphasis on Market expansion strategies, Growing sales strategies and high margin strategies. CNB’s growth strategy 2007 Source: CNB’s company profile, 2008 The strategies including Market expansion strategies is to provide total security solution with an new series
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: of products called Hybrid synthetic security management (CMS). The growth strategies are to maximize production line of the existing security devices such as Boxes, Domes, Board CCTV cameras and DVR series. The high margin strategies are providing high-end products with high margin for customers. In 2008, CNB Technology Inc. has established a wholly owned subsidiary in Germany, which is mainly engaged in the distribution of cameras for security to revitalize its Global sales and provides CNB with a strong platform to growth in sales revenue (4.06%)....
View Full Document

Page1 / 2

33-THE STRATEGIC MOVES OF EACH RIVAL - of products called...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online