4_buc - HELPFUL HOME APPLIANCES, THE COOLEST HOME...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Basic Underwriting Commercial Assignment __________/10 Name______________ Below are two 30-second commercials. Please re-write the commercial copy to the basic underwriting commercial format. BUC copy must conform to the underwriting rules for BUCs. Attach the re-written copy to this assignment sheet and hand them back to instructor next week. Grading criteria: 5 points for each piece of copy – 1 point each for adherence to the four underwriting rules, 1 point for copywriting style, creativity and total running time length. Spot #1 Sears THE SEARS CUSTOMER APPRECIATION SALE IS THIS FRIDAY, SATURDAY AND SUNDAY. THIS IS OUR CHANCE TO THANK YOU BY OFFERING HUGE SAVINGS THROUGHOUT THE STORE. SAVE AND EXTRA 15%, EVEN ON SALE PRICES, ON FINE JEWELRY, THE LATEST HIGH FASHION CLOTHING, SHOES AND BED & BATH. AND SAVE 10% EVEN ON SALE PRICES, ON
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: HELPFUL HOME APPLIANCES, THE COOLEST HOME ELECTRONICS, HANDY TOOLS FOR HOME, LAWN AND GARDEN AND MORE. THE SEARS CUSTOMER APPRECIATION SALE, THIS FRIDAY, SATURDAY AND SUNDAY. SO COME ON BY SEARS, WHERE ELSE? Spot #2 Excedrin SO, YOURE STUCK IN RUSH HOUR TRAFFIC WITH A POUNDING HEADACHE AND NO WATER TO TAKE YOUR PAIN RELIEVER. DONT JUST SIT THERE & SUFFER, TRY EXEDRIN BRAND QUICK TABS. THE NEW WAY TO GET RELIABLE RELIEF WHEN YOU DONT HAVE WATER. JUST PUT MINT FLAVORED EXEDRIN QUICK TABS ON YOUR TOUNGE. THEY MELT IN YOUR MOUTH FAST, AND GIVE YOU QUICK HEADACHE RELIEF. THAT MEANS NO SITTING AND SUFFERING. SO TRY NEW EXEDRIN BRAND QUICK TABS IN FLAVORFUL SPEARMINT AND PEPPERMINT. FOR QUICK, EASY HEADACHE RELIEF WITHOUT THE NEED FOR WATER. FIND THE COUPON IN THIS WEEKS NEWSPAPER FOR EXTRA SAVINGS. USE AS DIRECTED....
View Full Document

This note was uploaded on 09/08/2010 for the course RTVF 150 at San Jose State University .

Ask a homework question - tutors are online