Psychology_ch4

Psychology_ch4 - Ch 4 Attitudes: Evaluating the World...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Ch 4 – Attitudes: Evaluating the World Attitudes – evaluations of various aspects of the social world. Affective component - emotional reactions Cognitive component - thoughts/beliefs Behavioral component - actions/observable behaviors Attitude Ambivalence – refers to the fact that we often have positive and negative evaluations of the same attitude object. (contradictory attitudes towards same object) Attitude Formation Abraham Monozygotic (identical) – clones – 100% identical DNA (“one zygote”) Dizygotic (fraternal) – no more genetically similar than any other siblings (2 zygotes – 2 diff eggs, 2 diff sperm) Tesser (1993) = suggests some attitudes are linked to our genes. Attitudes are related to temperament and personality (directly related to our genes) Some attitudes are indirect function of genes. Higher correlations b/w attitudes of monozygotic than dizygotic suggest genetic influence (everything else-env- is the same) Monozygotic twins share more attitudes than dizygotic, even when raised apart 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Types of Attitudes 1. Cognitively based attitudes – based on their beliefs about the properties of an attitude object. I need a new car– merits of a car, safety ratings, liability 2. Affectively based attitudes –based on emotions and values than an objective appraisal of the object. (you just like the car) Sex, politics, religion Common Features of Affectively Based Attitudes Not result of rational examination of the issues. Not governed by logic Often linked to people’s values 3. Behaviorally based attitudes – derived from your own observations of how you behave toward an object. 4. Self-perception theory – under certain circumstances, people don’t know how they feel until they see how they behave. I’m rude to my roommate’s bf, so I must not like him. Conditions Attitude is weak/ambiguous No other plausible explanations for behavior Sources of Attitudes 1. Values Ex: basic religious and moral beliefs Not only to be right, but just to express our own belief system 2
Background image of page 2
Express/validate own value system 2. Sensory or aesthetic reaction (I like chocolate because it’s sweet) 3. Social Learning – the process through which we acquire new information, forms of behavior, or attitudes from other persons. A. Classical conditioning, AKA Pavlovian conditioning – response naturally provoked by 1 stimulus comes to be provoked by another, previously neutral stimulus B. Neutral stimulus – does not produce behavior being studied (ex: music from Jaws) a. Ex: Music from jaws. If you’ve never watched the movie, the music wouldn’t mean anything. But after watching the movie, just hearing the music creeps you out Pavlov’s Conditioning Experiments Ivan Pavlov, Russian physiologist who was studying digestive processes. Inserted tubes into salivary glands of dogs
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

Psychology_ch4 - Ch 4 Attitudes: Evaluating the World...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online