1 W Bauer_Nestl_research strategy

1 W Bauer_Nestl_research strategy - Nestl Research Strategy...

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Nestlé Research Strategy Prof. Dr.- Ing. Werner Bauer Chief Technology Officer
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Nestlé’s Competitive Advantage Strong innovation heritage Clear vision for the future Leveraging research into products and services
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Our competitive advantage is our strong Innovation Heritage 140 years of success in research
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Nestlé Nutrition our science-based development the reach of Nestlé Research We have strong Nutrition Business at the core of our Food and Beverage Business to strengthen
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Cross category innovation A Success Story in Nestlé Research Probiotics know-how Infant formula Dairy products Nutritional supplement for dogs and cats Supplements for skin health
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Nestlé Vision To be the Nutrition, Health and Wellness company Nestlé Research Vision To create the future, move faster and go beyond what consumers tell us Science and technology as the engine of innovation Being consumer centric Innovation driven by superior science and technology Understand consumers’ nutritional and emotional needs Our competitive advantage is our vision
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From vision to strategy Consumers Science People Implementation Our vision is translated into the four strategic pillars of consumers, science, people and implementation
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From vision to strategy Social and behavioural sciences to better understand consumer preference and eating behaviour Open innovation Science and technology know-how Leveraging the knowledge base across the company Innovation culture Passionate people Human
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This note was uploaded on 09/09/2010 for the course BA sem5 taught by Professor Ba during the Spring '10 term at London Business School.

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1 W Bauer_Nestl_research strategy - Nestl Research Strategy...

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