k.Implementation 11

k.Implementation 11 - Implementation The implementation...

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Implementation The implementation process An action checklist Total quality and marketing Managing the organisation/stakeholder interface Activities to establish and build customer relationships Relationship marketing McKinsey 7-S framework
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Marketing Strategy Tactical Decisions Implementing the Marketing Mix Monitoring Results Internal Factors External Factors Adaptation of strategy/tactics The Marketing Implementation Process Berman and Evans 1985
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Implementation problems Internal problems e.g change of management External problems e.g. changing competition Poor planning e.g. Hoover’s flight tickets Poor intelligence e.g. 1985 Coca-Cola Poor execution
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Implementing a programme - an action checklist Agree the implementation strategy Agree a timeframe Draw up detailed implementation plans Set up a team of stakeholders Establish good project management Personalise the case for change Ensure participation
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Create a sense of purpose and urgency to
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This note was uploaded on 09/09/2010 for the course ACCOUNTING 2345 taught by Professor Dr.ijueh during the Spring '10 term at twsu.edu.

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k.Implementation 11 - Implementation The implementation...

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