BYMP Example - MP-APPEND IX BSTUDENT MARKET I NG PLAN FOR...

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Unformatted text preview: MP-APPEND IX BSTUDENT MARKET I NG PLAN FOR BAGELS BY T HE BAYA Marketing Plan Presented by:Jamie JohnsonAnd Amy SmithTable of ContentsPage1.Background........................................................................................................12.Strategic Focus and Plan................................................................................1Mission Statement..........................................................................................1Goals................................................................................................................ 1Competitive Advantage.................................................................................. 23.Situation Analysis............................................................................................ 2SWOT Analysis............................................................................................... 2Competitor Analysis....................................................................................... 3Company Analysis...........................................................................................3Customer Analysis..........................................................................................4Customer Analysis..........................................................................................44.Market-Product Focus.....................................................................................4Marketing and Product Objectives................................................................ 4Market-Product Grid...................................................................................... 5Target Markets................................................................................................6Points of Difference.........................................................................................6Positioning.......................................................................................................65.Marketing Program..........................................................................................7Product Strategy.............................................................................................7Price Strategy................................................................................................. 7Promotion Strategy.........................................................................................8Place Strategy................................................................................................. 86.Financial Projections...................................................................................... 9Break-even Analysis....................................................................................... 97.Organization...................................................................................................... 98.Implementation Plan....................................................................................... 9....
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BYMP Example - MP-APPEND IX BSTUDENT MARKET I NG PLAN FOR...

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