BYMP Example - MP-APPEND IX BSTUDENT MARKET I NG PLAN FOR...

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Unformatted text preview: MP-APPEND IX BSTUDENT MARKET I NG PLAN FOR “BAGELS BY T HE BAY”A Marketing Plan Presented by:Jamie JohnsonAnd Amy SmithTable of ContentsPage1.Background........................................................................................................12.Strategic Focus and Plan................................................................................1•Mission Statement..........................................................................................1•Goals................................................................................................................ 1•Competitive Advantage.................................................................................. 23.Situation Analysis............................................................................................ 2•SWOT Analysis............................................................................................... 2•Competitor Analysis....................................................................................... 3•Company Analysis...........................................................................................3•Customer Analysis..........................................................................................4•Customer Analysis..........................................................................................44.Market-Product Focus.....................................................................................4•Marketing and Product Objectives................................................................ 4•Market-Product Grid...................................................................................... 5•Target Markets................................................................................................6•Points of Difference.........................................................................................6•Positioning.......................................................................................................65.Marketing Program..........................................................................................7•Product Strategy.............................................................................................7•Price Strategy................................................................................................. 7•Promotion Strategy.........................................................................................8•Place Strategy................................................................................................. 86.Financial Projections...................................................................................... 9•Break-even Analysis....................................................................................... 97.Organization...................................................................................................... 98.Implementation Plan....................................................................................... 9....
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BYMP Example - MP-APPEND IX BSTUDENT MARKET I NG PLAN FOR...

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