Article 12 - Article 12: Mass Customization at...

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Article 12: Mass Customization at Hewlett-Packard: The Power of Postponement Amol Nayak 1. Key takeaways: Mass customization at HP includes three major steps (1) product modularization; (2) process modularization; (3) redesigning of supply network Product and Process Modularization is an example of design of product and design of process collaboration, this is a example of aliening the incentives across the company. In the paper was where sales, design (R&D), manufacturing and distribution department within HP has different incentives, but when these department got together and aligned the incentives towards total cost reduction HP was able to deliver e.g1), one printer to Mac and DOC, e.g2) Universal power supplier Other example of redesigning of supply chain was punching the push pull boundary towards the customer end so that maximum customization can be achieved. E.g: The testing of the hardware was done without the customer specific Board installed to keep the inventory ready to deliver any customer with minimal delay. 2. Applicable SC principles:
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This note was uploaded on 09/10/2010 for the course OMIS 627 taught by Professor Vora during the Spring '10 term at Punjab Engineering College.

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Article 12 - Article 12: Mass Customization at...

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