Article 16: Deep Change Junko Nichols 1. Key takeaways: •Operational innovation means radical, fundamental changes in the way of doing work that could give the company a sustaining competitive advantage, and shouldn’t be confused with constant improvement which works on the existing conditions. • Operational innovation requires a new mindset which defies conventional assumptions and sets extraordinary goals. Therefore, senior management’s commitment and initiative is critical. •When implementing operational innovation, try to do it through manageable steps where you feed back the results and adjust the next stages. 2. Applicable SC principles: •Benefits across the supply chain. Operational innovation brings benefits across the supply chain, including strategic benefits (greater market share, ability to enter new markets), benefits for customers (lower prices, greater customer satisfaction), and internal operational benefits (lower costs, better use of assets, faster cycle time).
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