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bkSyllabus.F10 - Bonnie J Knutson PhD 235 Eppley Center...

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Bonnie J. Knutson, PhD 235 Eppley Center 353-9211 (office phone) 432-1170 (fax) [email protected] & Ning (Emily) Jing Class Mentor and Assistant [email protected] syllabusF10.doc 1 “If you aren’t wearing any Band-Aids, you aren’t even close to the cutting edge!” Tim Manners Reveries.com “An image…is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Daniel J. Boorstin “Jump Start Your Brain Doug Hall Tell me, I’ll forget Show me, I may remember. But involve me, and I’ll understand . Chinese Proverb
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Read: Course website: www.angel.msu.edu. Repositioning (2910) by Jack Trout Marketing Plan Pro 9.0 Software Package Materials on course website: Assignments, Forms, Readings Do in Teams: See MSU from an out-of-the-box perspective in order to break through the advertising clutter in your Spartan Spirit Project Develop, submit and present a creative marketing plan for positioning Tripper’s as a top choice for food, fun, and friends in your Term Marketing Project . Grades & Grading: 100 – 95% 4.0 A 94 - 90 3.5 B+ 89 - 85 3.0 B 84 - 80 2.5 C+ 79 - 75 2.0 C 74 - 70 1.5 D+ 69 - 65 1.0 D 64 or below 0.0 F Remember, you are in the Hospitality Business, so….. A = Ready for A dvancement; More than Very Good; You’re Outstanding B = B etter than most. Exceeds company expectations; Very Good.
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