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Unformatted text preview: include a bibliography. . (Note: There will be no credit for the paper without citations and a bibliography.) This assignment will form the foundation for class discussions on the due date. Note: Remember that an underlying premise of this course is the need to “break through the clutter” with a point of valued differentiation (i.e. competitive advantage). The goal of this project is to find a unique application (way of looking at) of the Positioning Principles to hospitality marketing. And…you have the option to submit their “paper” in a creative format. This is NOT a book report ! I’ve read the book many times and know what it contains. This is an analytical and implications look at how you can see things differently relative to hospitality marketing....
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This note was uploaded on 09/10/2010 for the course IAH 001 taught by Professor Wang during the Spring '10 term at Michigan State University.
- Spring '10