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Unformatted text preview: ns c a n b e used to te ll the m a rke tin m a na g e r w ha t p ro m o tio ns sho uld b e se nt t e a c h c usto m e r. ♦ The example assumes that a customer could receive of two discount coupons. ♦ 50% off coupon for customers who have been purchasing products from the company for more t one year and have not made a purchase in the las months. ♦ 10% off promotional coupon for all others. I F Funct ions ND, O R a nd m a rke ting b e se nt to uld receive one ve been y for more than se in the last 12 hers. Customer Reward Progam Name Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Customer 6 Customer 7 Customer 8 Customer 9 Customer 10 Customer 11 Customer 12 Customer 13 Years Purchasing 3 1 8 1 2 12 0 1 4 8 20 14 12 LY Spend $500 $1,200 $200 $$400 $1,800 $$125 $1,575 $450 $200 $$1,100 Months Since Last Purchase 4 2 10...
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This note was uploaded on 09/10/2010 for the course IAH 001 taught by Professor Wang during the Spring '10 term at Michigan State University.

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