BUS100_EM_16TMorrow - Essay Memo Chapter 16 Assignment:

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Essay Memo Chapter 16 Assignment: BUS100_EM_16TMorrow.rtf Chapter 16- Using Effective Promotional Techniques Memo To: Professor Gayle Haro From: Todd Morrow Date: April 16, 2010 Re: Intro to Business BUS100_EM_16 TMorrow. rtf 1. Define promotion and list the four traditional tools that make up the promotion mix. Promotion is the combination of techniques that sellers use to motivate people to buy their products. The promotional mix consists of advertising, personal selling, sales promotion, and public relations. 2. Define advertising and describe the advantages and disadvantages of various advertising media, including the Internet. Advertising is paid, non personal communication through various media by organizations and individuals who are in some way identified in the advertising message. There are various advantages and disadvantages to advertising mediums. Often, the most effective mediums are the most expensive, television and internet websites provide the most targeted advertisements because of the ability to narrow
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This note was uploaded on 09/11/2010 for the course PHYS 123 taught by Professor Smith during the Spring '10 term at Acton School of Business.

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BUS100_EM_16TMorrow - Essay Memo Chapter 16 Assignment:

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