BUS100_EM_13Tmorrow - Essay Memo Chapter 13 Assignment:

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Essay Memo Chapter 13 Assignment: BUS100_EM_13TMorrow.rtf Chapter 13 - Marketing Building Customer Relationships Memo To: Professor Gayle Haro From: Todd Morrow Date: April 11, 2010 Re: Intro to Business BUS100_EM_13 TMorrow. rtf 1. List and describe the four P’s of marketing. 1. Product: Any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of a consumer, such as the brand. 2. Price: The amount charged for the good. In order to be successful, the price must be appropriate for the good. 3. Place: The distribution system that you put in place to get your product to the people. In the case of a restaurant, fast food, sit down, take out, delivery, or a mix of these all make up the place in which you sell your product. 4. Promotion: This is all of the techniques that are used to inform consumers about, and motivate them to buy the products or services. 2. Explain how marketers meet the needs of the consumer market through market
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This note was uploaded on 09/11/2010 for the course PHYS 123 taught by Professor Smith during the Spring '10 term at Acton School of Business.

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BUS100_EM_13Tmorrow - Essay Memo Chapter 13 Assignment:

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