Tutorial 9.docx - Tutorial 9 1 What are the four steps in...

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Tutorial 9 1. What are the four steps in the screening process?
2. Identify the main factors to investigate when identifying the basic appeal of a market or site for operations.
3. What key forces should be examined when assessing a nation’s business environment?
4. How do transport costs and country image affect the location decision?
5. Identify each component of a market-potential indicator. Why is it useful in assessing emerging markets?
6. What are the most important factors to consider when measuring site potential?

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