Final Exam ch. 11 - Chapter 11 Social Psychology (Focus on...

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Chapter 11 Social Psychology (Focus on Influence)
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Norms : Culture-specific rules dictating what to do (or what not to do) in a given situation Typically followed automatically
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Examples: Getting in line to order or check out of a store Maintaining a “comfortable” personal distance while conversing The Norm of Reciprocity “Do unto others as they do unto you.”
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Deindividuation The “Mob Effect” - (football game) Individuals lose sense of self , and become “submerged” in group Emotional arousal is often intense Intense feelings of closeness with group This norm is so strong that people will behave in ways completely foreign to their “normal” personality
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Social Facilitation and Impairment Being watched by others increases our sense of being evaluated, which in turn, enhances our arousal . Arousal increases the likelihood of our performing a dominant response—that is, the response we know best.
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Social Facilitation and Impairment On easy tasks (e.g. running), this generally leads to enhanced performance. On high skill tasks (e.g. driving a golf ball), this usually leads to diminished performance.
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Social Loafing AKA “Diffusion of Responsibility” Effect The tendency to exert less effort when working with a group than when working alone. Especially applicable to individualistic societies (western) compared to collectivist societies (Eastern) Some tasks examined: Rope pulling, clapping loudly, puzzle solving
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Social Loafing Why does social loafing happen? Much harder to identify the partition of a single individual Rewards may come regardless of whether every member exerted maximal effort Rewards usually divided Equally among group members rather than according to effort.
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Conformity Altering one’s behavior or beliefs to Match Others Generally the result of real or imagined Group pressure Participating in a standing ovation following a very average performance
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Adjusting one’s behavior due to an explicit or implicit request . Explicit: respond better to this sign
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This note was uploaded on 09/12/2010 for the course PSYC 86-407 taught by Professor Vandellen during the Spring '08 term at University of Georgia Athens.

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Final Exam ch. 11 - Chapter 11 Social Psychology (Focus on...

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