Final Exam Attribution Post F09

Final Exam Attribution Post F09 - Social Psychology...

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Attribution Theory: That’s Just the Kind of Person I Am! Social Psychology Supplementary Reading: Commitment and Consistency (Cialdini) and SBB Attribution
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Attribution Theory Addresses how we explain outcomes Who or what is the “agent of causation ?” Who or what is responsible for your succeses or your failures ?
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External Attributions Occur when a person appeals to external factors or forces to explain an outcome Most commonly used to rationalize/justify immoral behavior or poor performance. Immoral Behavior: Victim of circumstances reasoning “I was seduced.” Poor Performance Unusual or unfair conditions The test was unfair, the book sucks, the professor can’t teach, the refs were biased/paid, et cetera
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Internal Attributions Occur when a person appeals to internal factors or characteristics to explain an outcome Most commonly used to take credit for a succes or a job well-done . Exceptional Performance “When you’re hot, you’re hot!” “Some people are born great!”
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Attribution and Influence Social psychologists maintain that we can influence people’s subsequent behaviors by encouraging them to make internal rather than externam attributions. SBB’s Attribution Chain of Events: 1. The world asks me, “Why ?” 2. I provide an attribution . 3. My future behavior depends on the type of attribution I make.
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Empirical Study #1 5 th Graders and Littering: Handed out candy wrapped in plastic just before recess. Baseline: # of wrappers on floor vs. in garbage Of course # on floor > # in garbage!
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Empirical Study #1 (Cont’d) 5 th Graders and Littering: Intervention: Messages from a variety of sources over the next two weeks Principal’s Visit: “My, this is a neat classroom. You must be very neat students who care about how their room looks.” Blackboard Message from Custodian: “This is the neatest class in school. You must be very neat and clean students.” Teacher (multiple times): “Neat room, neat kids.”
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Empirical Study #1 (Cont’d) 5 th Graders and Littering: Researchers return with candy (immediately prior to recess again) Wrapper Count: Many more ______________________ than ____________________.
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Empirical Study #1 (Cont’d) 5 th Graders and Littering: “Control Group” Treated just alike, except the intervention was a series of typical lectures from adults about why it’s important to be neat and orderly.
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Final Exam Attribution Post F09 - Social Psychology...

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