chapter5 - Chapter 5 - Social Cognition Overview What is...

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Chapter 5 - Social Cognition
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Overview What is Social Cognition? Attributions: Why Did That Happen? Heuristics: Mental Shortcuts Errors and Biases Are People Really Idiots? Reducing errors
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Social Cognition Carolyn Briggs - Christian Fundamentalism How can someone believe so intensely and then reject those same beliefs? How are our beliefs shaped by those around us? What are some cognitive biases and errors we make?
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What is Social Cognition? Thinking about people People first Inner processes serve interpersonal functions Social acceptance, relationship formation and maintenance Competing against others for our goals
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Thinking Three goals of thinking Discover the right answer Confirm the desired answer Reach the answer quickly Cognitive miser Reluctance to do much extra thinking
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Elements of Automatic Thinking Intention – not guided by intention Control – not subject to deliberate control Effort – no effort required Efficiency – highly efficient
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Knowledge Structures Schemas Substantial information about a concept, its attributes, and its relationships to other concepts Scripts Schemas about certain events
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Priming and Framing Priming - activating a concept in the mind Influences subsequent thinking May trigger automatic processes Framing – presentation as positive or negative
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Thought Suppression and Ironic Processes Two processes to suppress thought Automatic – checks for incoming information related to unwanted thought Controlled – redirects attention away from unwanted thought Relax conscious control and mind is flooded with cues from the automatic system Studies reveal that not trying to do something backfired and subjects ended up doing it more!
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Causal explanations Internal factors External factors
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This note was uploaded on 09/13/2010 for the course PSC 78918 taught by Professor Dawnteearly during the Spring '09 term at UC Davis.

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chapter5 - Chapter 5 - Social Cognition Overview What is...

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