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chapter7novideo - Chapter 7 - Attitudes, Beliefs, and...

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Chapter 7 - Attitudes, Beliefs, and Consistency What Are Attitudes and Why Do People Have Them? How Attitudes Are Formed Consistency Do Attitudes Really Predict Behavior? Beliefs and Believing
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Attitudes, Beliefs, and Consistency Jack Kevorkian – Assisted suicide What attitudes about life are expected from a medical doctor? What attitudes about life did Dr. Kevorkian espouse? How do these seemingly contrary attitudes represent consistency?
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Attitudes and Beliefs Attitudes Global evaluations toward some object or issue Beliefs Information about something; facts or opinions
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Dual Attitudes Implicit attitude Automatic evaluative response Explicit attitude Conscious evaluative response Some attitudes are not shared with others We may not be aware of all our own attitudes
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Implicit Association Test (IAT)
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Why People Have Attitudes Attitudes help us deal with complex world Attitudes are evaluations (like or dislike) Initial evaluations are immediate and unconscious Attitudes are helpful in making choices
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Optimism, Pessimism – and Life and Death Being optimist is healthier than being pessimistic Optimism effects appear weaker over time than pessimism Cancer study (Schulz, et al., 1996)
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chapter7novideo - Chapter 7 - Attitudes, Beliefs, and...

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