chapter8 - Chapter 8 - Prosocial Behavior What is Prosocial...

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Chapter 8 - Prosocial Behavior What is Prosocial Behavior? Your Fair Share Cooperation, Forgiveness, Obedience, and Conformity Why Do People Help Others? Who Helps Whom? Bystander Help in Emergencies How Can We Increase Helping?
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Doing What’s Best for Others Oskar Schindler – Holocaust rescues Why do humans behave in helpful and cooperative ways even when it is not in their own self interest to do so?
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What is Prosocial Behavior? Doing something good for someone or for society Builds relationships; allows society to function Includes helping others Obeying the rules Conforming to socially acceptable behavior Cooperating with others
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Factors in Prosocial Behavior Effective rule of law Fairness and justice Public circumstances Wanting to make a good impression
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Reciprocity Obligation to return in kind what another has done for us Direct reciprocity Indirect reciprocity Willingness to request or accept help is often predicated on ability to return in kind
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Fairness Norms that promote fairness Equity Equality People desire a system based on fairness and social exchange Sensitivity about being the target of a threatening upward comparison Underbenefited Getting less than you deserve Overbenefited Getting more than you deserve Fairness requires both and is found only in humans Survivor guilt
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Your Fair Share Tragedy of the Commons Depletion of resources owned collectively Hoarding Can be influenced by group and individual differences
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Cooperation Each person does their part and work toward a
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chapter8 - Chapter 8 - Prosocial Behavior What is Prosocial...

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