EC_Quiz1 - 1. According to Peter Drucker, e-commerce is...

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Unformatted text preview: 1. According to Peter Drucker, e-commerce is profoundly changing markets, industry structures, products and services, consumer segmentation, consumer values and consumer behavior; jobs, and labor markets. True Answer: Page Reference: 4 3. In the field, a sales representative writes notes with a mobile handwriting-recognition computer immediately after a sales call. This can be viewed as an EC activity. False Answer: Page Reference: 5 4. In addition to EC being conducted via the Internet, EC can be conducted over local area networks (LANs). True Answer: Page Reference: 5 6. An internal corporate network that uses Internet tools, such as Web browsers, is known as an intranet. True Answer: Page Reference: 6 7. An extranet is a network that uses the Internet to link together multiple intranets. True Answer: Page Reference: 6 9. Networked computing connects multiple computers and other electronic devices that are located in various locations by telecommunications networks, including wireless ones. True Answer: Page Reference: 6 11. Peer-to-peer (P2P) technology can be used in C2C, B2B, and B2C. True Answer: Page Reference: 10 12. The final participants in B2B transactions are consumers. False Answer: Page Reference: 8 13. Doing your banking on an Internet-enabled cell phone is an example of m- commerce. True Answer: Page Reference: 8 15. Since 2001, no other company has had more of an impact on EC than MySpace. False Answer: Page Reference: 12 16. Wikipedia.com, a Web site that allows people to work together online and share information, is an example of Web 2.0. True Answer: Page Reference: 13 17. The digital economy refers to an economy based on digital communication networks, computers, software, and other related information technologies that provide a global platform over which people and organizations interact, communicate, collaborate, and search for information. True Answer: Page Reference: 14 18. Economic, legal, societal, and technological factors have created a highly competitive business environment in which customers are becoming less powerful. False Answer: Page Reference: 16 19. Strong competition and increased power of consumers are two of the major market pressures in todays business environment. True Answer: Page Reference: 18 20. Business models are a subset of a business plan or business case and refer to methods of doing business by which a company can generate revenue. True Answer: Page Reference: 18, 19 21. A business model outlines how the organization or the EC project will generate revenue through sales, transaction fees, advertising fees, affiliate fees, or other revenue sources. False Answer: Page Reference: 20 22. A value proposition refers to the tangible and intangible benefits that a company can derive from using EC making it an important part of the marketing plan. True Answer: Page Reference: 21 23. Affiliate marketing is an EC business model of word-of-mouth marketing in which customers promote a product or service to friends or other people. customers promote a product or service to friends or other people....
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This note was uploaded on 09/14/2010 for the course ECOMMERCE 312 taught by Professor Han during the Summer '10 term at St. Louis CC.

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EC_Quiz1 - 1. According to Peter Drucker, e-commerce is...

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