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EC_Quiz 2 - 1 Strong competition for commodity-type...

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1. Strong competition for commodity-type products, such as toys and CDs, was a major contributor to the collapse of many dot-com companies, which suggests that a company needs to use innovative strategies to survive and prosper in the Internet economy. True 2. Front end refers to the activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery False 3. An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop True 4. A limitation of e-bartering for businesses is that excess capacity items such as office space, storage, factory space; idle facilities; and labor cannot be bartered False 5. In marketing, an intermediary is a third party that operates between sellers and buyers. Intermediaries of all kinds offer their services on the Web True 6. The major limitations of e-auctions are insufficient security, risk of fraud, and a limited pool of participants True 7. Because of intense competition on the Web, new companies cannot establish good corporate images quickly as Amaxon.com had done when it had few online competitors False 8. Shopping carts for B2B are fairly simple, but a shopping cart for B2C may be more complex False 9. Search engines not only “search and match,” but also have capabilities that can be used to perform routine tasks that require intelligence False 10. A portal is an information gateway that attempts to address information overload by enabling people to search and access relevant information from disparate IT systems and the Internet, using advanced search and indexing techniques, such as Google’s desktop True 11. Although both marketplaces and marketspaces can sell physical products, the marketspace also can sell digital products, which are goods that can be transformed to digital format and delivered instantly over the Internet True
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12. Travelers using airline Web sites to book their flights directly without the use of travel agents is resulting in the reintermediation of travel agents False 13. The functions and efficiency of an e-market are the same as that of a physical marketplace False 14. E-auctions are becoming less important selling and buying channels for companies and individuals False 15. WebMD, which is the largest U.S. medical services company, is known mainly for its webmd.com consumer portal, but its core business is being an e- intermediary True 16. Because the strength of each of Porter’s five forces varies considerably from industry to industry, it would be a mistake to draw general conclusions about the impact of the Internet on long-term industry profitability True 17. The emergence of electronic marketplaces has resulted in lower information search costs for buyers and lower transaction and distribution costs for sellers True 18. Online negotiation can be facilitated by computer technology for the negotiation process and software agents for searches and comparisons True 19. Negotiation and bargaining are two types of auctions where prices are not fixed,
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