SPPT C7 - Chapter7 Positive,Neutral,and SocialBusiness...

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Chapter 7 Positive, Neutral, and  Social Business  Messages
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Learning Objective 1 Describe positive and neutral  messages.
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Positive and Neutral Messages Convey information that is  pleasant, favorable, or neutral to  the receiver Use the direct plan because the  receiver will accept the message  easily
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Learning Objective 2 Describe the four specific  guidelines for using the direct  plan.
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Four Guidelines - Direct Plan Open with the positive or neutral  information Present the explanation concisely  and objectively Consider using a sales appeal End with a friendly close
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Learning Objective 3 Distinguish between poor and  good positive and neutral  messages.
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Good Messages You-viewpoint Positive, friendly  style Concise, yet  complete You-viewpoint sales  appeal Concludes with a  friendly close Poor Messages I-viewpoint Impersonal style
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SPPT C7 - Chapter7 Positive,Neutral,and SocialBusiness...

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