Unformatted text preview: into play. How is the product going to get advertised? What will the sales promotion consist of? How much impact can company representative have on the potential or existing customer? Attention, Interest, Desire and Action. Creating a savvy appeal will ensure an increase in sales of the promoted product; channeling it through the appropriate communication functions. The final stage of creating an IMC is to evaluate the effectiveness of the communication program; knowing if all of your hard work paid off. With the sales of the product happening over a fixed period of time will allow the marketer to measure the sales within the targeted area. The information can be compared and analyzed to numbers processed before the IMC went into effect....
View Full Document
This note was uploaded on 09/14/2010 for the course AXIA COLLE All taught by Professor Unk during the Spring '10 term at University of Phoenix.
- Spring '10