BUAD 302 – COMMUNICATION STRATEGY IN BUSINESS
Syllabus and Schedule – Spring Semester 2010
Section #14668 (2:00 – 3:50 p.m. HOH 306)
Section #14673 (4:00 – 5:50 p.m. HOH 306)
Monday & Wednesday
Dr. RS Hubbard
Center for Management Communication, Marshall School – ACC 403
Center for Management Communication, Marshall School – ACC 400
Office Hours: M & W:
12:00-2:00; Friday by appointment only
BUAD 302 –
Communication Strategy in Business
is an experiential course that focuses on
communication strategies for interpersonal, organizational and public interactions in business.
This course has three major components:
Theoretical Aspects of Management Communication
You will learn theories, strategies and techniques related to interpersonal and
organizational communication, verbal and nonverbal communication, persuasion,
leadership and management, work relationships, negotiations and conflict
management, interviewing and presentations.
Survey of Management Communication in Professional Settings
You will analyze the communication channels and information flows of real firms
to identify, understand and describe issues related to channel selection,
appropriateness, and richness.
Application of Management Communication Theory
You will demonstrate your ability to apply communication theory to effectively
communicate with potential employers, senior management, business partners,
international markets, potential clients, peers, colleagues, and co-workers.
I believe that BUAD 302 will give you the opportunity to explore a number of issues and
situations that you will actually experience in real business environments.
Therefore, I want to
be sure that you learn Management Communication theory and, more importantly, be able to
practice the application of that theory in a supportive learning environment.
I want our class to
be the best class that you will have at Marshall because the skills learned can be immediately
applicable to your other classes, which would enable you to become leaders while in school and