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410 Spring Syllabus

410 Spring Syllabus - CTPR410:TheMovieBusiness: Spring2010...

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University of Southern California School of Cinema-Television Program CTPR 410: The Movie Business: From Story Concept to Exhibition Spring 2010 Class #18525 Professor:   Peter Exline Location:   SCA 110 Time: 6:00 p.m.-9:00 p.m., Monday Email: [email protected] Office: SCA room 410 Hours: Monday 4-6PM or after class by appointment.  Confirm on  Friday before class The Movie Business from A - Z, from the screenwriter's original story conception  through production, marketing and exhibition in theaters.   The class will analyze  the movie business from story idea to development and production, as well as  the marketing of movies and their distribution with attention to different business  philosophies and financing. The class will be divided into groups which will work together and: 1. Decide upon an idea (original or a remake) which could conceivably be  turned into a successful contemporary picture.  If it's a remake, present a  synopsis of the original movie, its history, and reasons why it would work with a  contemporary audience.  If it's an original project, prepare a strategy to sell the  idea and develop it further. 2.    Assemble the required elements for an imaginary motion picture including  writer, direct, cast. 3. Determine the appropriate marketplaces for the proposed project:  Major  Studios or Independents. COURSE DESCRIPTION
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4. Discuss possible "ball park" budgets and locations for the physical  production of the movie: NYC, LA, North Carolina, Texas, Toronto, Australia,  England, etc. 5. Devise an overall marketing strategy with a target audience in mind and a  campaign for attracting an audience, the group will prepare an ad campaign  complete with poster and tagline, and a suggested release pattern for the  finished imaginary movie.
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