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Unformatted text preview: This film is going to be highly marketable and because we plan on marketing in a number of locations including clothing stores, we would definitely be able to play up the fashion element in the movie. Fashion is very big at the moment and is very easy to sell, especially in a movie like this. Besides the story, the other main draw to the film is the main star, Leonardo DiCaprio. He is a very big star at the moment and would definitely be able to bring in a large audience. The director, Baz Luhrmann has worked with DiCaprio before so that is definitely an added bonus. This film has a very big budget and Baz has the ability to make this a very colorful, visually intriguing, and larger than life production. Both names give this film a lot of creditability and there is definitely a potential for this film to be a big hit and achieve blockbuster status....
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- Spring '08