mobilemegatrends2010visionmobileresearch-100112163016-phpapp02

Mobilemegatrends2010visionmobileresearch-100112163016-phpapp02

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Copyright VisionMobile 2007-2010 Knowledge. Passion. Innovation. VisionMobile Research Mobile Megatrends 2010 www.visionmobile.com/megatrends knowledge. passion. innovation updated: 4 May 2010
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Copyright VisionMobile 2007-2010 Mobile Megatrends 2010 Andreas Constantinou, Ph.D. Research Director, VisionMobile follow me on twitter: @andreascon Knowledge. Passion. Innovation. Licensed under Creative Commons Attribution 3.0 Unported License (http://www.creativecommons.org/licenses/by/3.0) You are free to Share or Remix any part of this work as long as you attribute this work to VisionMobile (www.visionmobile.com).
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Copyright VisionMobile 2007-2010 Distiling market noise into market sense Analysis + Mapping + Strategy Market maps visual maps of who's who in the mobile industry Active Idle Screen Who will own the screen? Mobile Operating Systems: The New Generation GPLv2 vs GPLv3 White Paper Mobile Megatrends Business Intelligence competitive analysis, commissioned research, company due diligence Strategy definition strategy design, ecosystem positioning, product definition Mobile Industry Atlas 1,100+ companies, 70 sectors (Jan 2010 update) 100 million club tracking successful businesses in mobile Top-100 analyst blog www.visionmobile.com/blog 2,800+ subscribers 90% mobile industry insiders Thought leadership we coined industry terms like on- device portals, active idle screens, customised design manufacturers and introduced new strategy tools: mobile industry evolution centres of gravity
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Copyright VisionMobile 2007-2010 Trusted by industry brands Clients selected VisionMobile clients
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Copyright VisionMobile 2007-2010 Vertical propositions a one-way street or a quick detour? Web platforms future paradigm for building phones or fad? Open is the new closed how companies are using open source to further their own agendas OEM monetisation products, services or distribution? Operator futures bit-pipes or supermarkets? new smart pipe strategies at the junction of brands+consumers Mobile Megatrends 2010 Evolution of revenue models How revenue models are changing in the mobile industry App Stores the long-tail future of app stores and the untapped retailing opportunity Recommendations reaching into every corner of the mobile services world
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Copyright VisionMobile 2007-2010 Vertical propositions: a one-way street or a quick detour? 1
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Copyright VisionMobile 2007-2010 based on: Charles Fine: Clockspeed and Clayton Christensen: Skate to Where The Money Will Be Horizontal industry structure Vertical industry structure integrated components proprietary interfaces high barriers to entry all or nothing modular components standardised interfaces low barriers to entry mix and match The Double Helix Industries move between horizontal and vertical structures Maturing product markets which focus in flexibility, customisation Emerging product markets which focus in performance, functionality
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Copyright VisionMobile 2007-2010 Horizontal industry structure Vertical industry structure 1980s the mobile industry was born here 1999 first MVNOs appear 2003 IT operations outsourced 2005 basestation sharing 2004 end of walled
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