The+Three+Stwp+Writing+Process

The+Three+Stwp+Writing+Process - The Three-Step Writing...

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The Three-Step Writing Process
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“People have just gone ahead and experimented. There are some very interesting models emerging.” —Ben Edwards Manager of Investor Communications, IBM www.ibm.com 52 Learning Objectives After studying this chapter, you will be able to 1 Describe the three-step writing process 2 List four questions that can help you test the purpose of your message 3 Describe the importance of analyzing your audience and identify the six factors you should consider when developing an audience profile 4 Discuss gathering information for simple messages and identify three attributes of quality information 5 List factors to consider when choosing the most appropriate medium for your message 6 Explain why good organization is important to both you and your audience 7 Summarize the process for organizing business messages effectively After launching a breakthrough podcasting series called “IBM and the Future of . . .” as a way of letting IBM experts share knowledge on a wide range of topics with customers and investors, the company made podcasting tools available to all its employees, then sat back to see how they might take advantage of this exciting new medium. Not surprisingly for a company full of bright, creative people, IBM staffers began distributing a wide vari- ety of messages via podcast. One gained an instant following by podcasting about the daily challenges and rewards of being a mobile information worker. Another saved hundreds of thousands of dollars a year in telephone charges simply by replacing a mas- sive weekly teleconference with podcasts. No matter what the technology, innovators such as IBM are constantly looking for new ways to reach their audiences with effective messages. 1 Understanding the Three-Step Writing Process Choosing the medium is one of the most important steps in planning your business mes- sages, and as IBM demonstrates, the options seem to multiply all the time. Whether you’re creating simple e-mails and instant messages or complex reports and presentations that may require weeks of planning and writing, your goal is to create messages that have a clear purpose, meet the needs of your audience, and communicate efficiently. For every
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53 message you send, you can reduce the time and energy it takes to achieve this goal by fol- lowing a clear and proven three-step process (see Figure 3.1): Planning business messages. To plan any message, first analyze the situation by defin- ing your purpose and developing a profile of your audience. With that in mind, you can gather information that will meet your audience’s needs. Next, select the right medium (oral, written, or electronic) to deliver your message. With those three factors in place, you’re ready to organize the information by defining your main idea, limiting your scope, selecting an approach, and outlining your content. Planning messages is the focus of this chapter. Writing business messages.
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This note was uploaded on 09/15/2010 for the course STAFF 00069 taught by Professor Thah during the Summer '10 term at Alfaisal University.

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The+Three+Stwp+Writing+Process - The Three-Step Writing...

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