May-2010-AdMob-Mobile-Metrics-Highlights

May-2010-AdMob-Mobile-Metrics-Highlights - Metrics...

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Unformatted text preview: Metrics Highlights May 2010 AdMob Mobile Metrics Metrics Highlights Summary While mobile Internet requests are growing rapidly worldwide, there are regional differences in the devices used • 92 countries generated more than 10 million requests in May 2010, up from 27 countries in May 2008 • Nokia leads in Africa, Asia and E. Europe, while Apple leads in N. America, Oceania and W. Europe Smartphones with touchscreens, WiFi connectivity, and advanced Operating Systems are growing in popularity • In May 2010, smartphones generated 46% of traffic in the AdMob network, up from 22% two years ago • 24% of AdMob traffic in the US came over WiFi in May 2010 Mobile Internet Devices like the iPad, iPod touch and Sony PSP are changing the way the mobile Internet is accessed • Mobile Internet Devices have consistently accounted for at least 10% of AdMob’s monthly traffic over the past year Apple was the top device manufacturer in the AdMob network, driven by the worldwide adoption of iOS devices • Of the nearly 44 million iOS devices in the AdMob network, 57% of the devices are outside of the US The launch of new Android devices over the past year has led to rapid growth in the Android platform • Traffic from the Android platform has grown 29% month-over-month since May 2009 • In May 2010, 14 devices generated 92% of Android traffic, compared to one device a year ago The iOS and Android platforms show a higher usage than share of handsets sold, primarily due to strong app usage • Users of the iOS and Android platforms regularly spend at least 79 minutes a day using apps • Consumers on the iOS and Android platforms download approximately 9 apps a month Visit http://metrics.admob.com for more details. 1 About AdMob Mobile Metrics AdMob serves ads for more than 23,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in its network. AdMob’s monthly report offers a snapshot of its data to provide insight into trends in the mobile ecosystem. To learn more about AdMob Mobile Metrics visit metrics.admob.com . 2 Table of Contents Mobile Internet Growth Device Manufacturer and Operating System Share Mobile Internet Devices and WiFi iPhone and Android Platforms User Application Survey – March 2010 Mobile Internet usage is global • 92 countries generated more than 10 million requests in May 2010, up from 27 countries in May 2008 The AdMob network consists of more than 23,000 mobile sites and applications. 42% 31% 10% 7% 4% 2% 1% 2% Worldwide Requests by Region May 2010 North America Asia Western Europe Africa Latin America Eastern Europe Oceania Others Top Countries by Ad Requests May 2010 4 Country % of Requests United States 40.3% India 9.9% Indonesia 5.3% United Kingdom 3.0% Canada 2.2% Japan 2.1% France 1.9% China 1.9% Mexico 1.7% Vietnam 1.6% Other Countries 30.1% Total 100.0% Mobile traffic from each region has increased at least 4x in...
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May-2010-AdMob-Mobile-Metrics-Highlights - Metrics...

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