mobileadvertising - MOBILE ADVERTISING GUIDELINES SEPTEMBER...

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MOBILE ADVERTISING GUIDELINES SEPTEMBER 2009
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Mobile Advertising Guidelines Mobile Marketing Association Version 4.0 www.mmaglobal.com © 2009 Mobile Marketing Association The materials found in this document are owned, held or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited. Any commercial use of the materials, without the written permission of the Mobile Marketing Association, is strictly prohibited. 1.0 Overview . .......................................................................................................................... 1 2.0 Mobile Web . ...................................................................................................................... 2 2.1 Mobile Web Advertising Unit Definitions . ........................................................................ 2 2.2 Mobile Web Banner Ad Specifications. ........................................................................... 2 2.3 Mobile Web Advertising Creative Design Principles . ...................................................... 5 2.4 Mobile Web Advertising Insertion and Delivery. .............................................................. 6 3.0 Text Messaging (SMS). ..................................................................................................... 7 3.1 SMS Advertising Unit Definitions . ................................................................................... 7 3.2 Initial SMS Ad Specifications . ......................................................................................... 7 3.3 Complete SMS Ad (Full Message) Specifications. .......................................................... 7 3.4 SMS Advertising Insertion and Delivery. ......................................................................... 7 3.5 Creative Design Principles. ............................................................................................. 8 4.0 Multimedia Messaging (MMS). .......................................................................................... 9 4.1 MMS Advertising Unit Definitions. ................................................................................... 9 4.2 MMS Advertising Unit Specifications . ........................................................................... 10 4.3 MMS Advertising Creative Design Principles. ............................................................... 11 4.4 MMS Advertising Insertion and Delivery . ...................................................................... 12 5.0 Mobile Video and TV . ...................................................................................................... 14 5.1 Mobile Video and TV Advertising Unit Definitions. ........................................................ 14 5.2 Mobile Video and TV Ad Break Specifications. ............................................................. 15 6.0 Mobile Applications. ......................................................................................................... 16
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This note was uploaded on 09/15/2010 for the course STAFF 00069 taught by Professor Thah during the Spring '10 term at Alfaisal University.

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mobileadvertising - MOBILE ADVERTISING GUIDELINES SEPTEMBER...

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