mobile-marketing-1865

Mobile-marketing-186 - THE NEXT ITERATION Leveraging the power of Mobile Marketing for brands Mobile Monday Mumbai 9th April 2007 About 2.4 billion

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Leveraging the power of Mobile Marketing for brands Mobile Monday, Mumbai 9 th April 2007   THE NEXT ITERATION
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About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. Source: GSM World
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Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
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Mobile reaches where other media cannot! Metros 18% A Circles 35% B Circles 36% C Circles 11% Feb 2007 Mobile Subscriber data – 203mn
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10 million GPRS users?! “…About 15 per cent of the mobile phone subscriber base in India (140 million users) is on the GPRS platform that enables such applications…". Source: The Hindu
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“Mobile is already a platform, but the consensus was that leveraging the power of the web, integrating web services into the mobile medium is the future of mobile.” Mobile2.0 Conference
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Unlearn! Just-in-Case’ marketing & communication
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Unlearn! Make products ‘Just-in-case’ customers might need it!
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Unlearn! Just-in-case’ the consumer is interested to buy
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Unlearn! ‘Just-in-case’ the customer needs the product
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The problem with traditional advertising is that it's a "disconnected" process
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Learn! ‘Just-in-time’ marketing Contextual messaging ‘When-you-want’ messaging ‘Overt to covert’ messaging ‘seek & collaborate’ communication Move from ‘communication’ to ‘conversation’
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context Learn!
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immediacy Learn!
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personalization Learn!
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Moving beyond ‘text and response’ campaigns
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A world of interactivity Initiate a phone call Trigger a return IVR call
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This note was uploaded on 09/15/2010 for the course STAFF 00069 taught by Professor Thah during the Spring '10 term at Alfaisal University.

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Mobile-marketing-186 - THE NEXT ITERATION Leveraging the power of Mobile Marketing for brands Mobile Monday Mumbai 9th April 2007 About 2.4 billion

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