mobilemarketing2010-100211103505-phpapp02

mobilemarketing2010-100211103505-phpapp02 - 1 Mobile...

Info iconThis preview shows pages 1–19. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1 Mobile Marketing Trends 2010 Engaging Mobile and Social Consumers www.apollobravo.com Types of Mobile Advertising 2 SMS Ads Search Ads Wap Display Ads App Display Ads Push Notifcations Types of Mobile Promotion 3 Win Text 2 TM Give Text 2 TM 2 D Barcodes Loyalty Link+ 4 We are moving from a world of impressions to a world of engagement . www.apollobravo.com Engagement 5 ? Text Style to 99702 Start the conversation Engagement 6 Print Ad, POS or promotion with keyword Text Message with click-2-call and mobile links Advertiser Mobile Page linked mobile ads & Search Mobile Ad Network Text Style to 99702 J CP: Save 20% on back 2 school select fashions offer code Jcp0909 visit exp 092909 www.wtmjp.mob i 4 more offers. JCP: Reply Yes 2 recieve regular offers form JCPenney visit www.wtmjp.mobi 4 more info Mobile Infuence Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable In the USA, over 84 billion text messages are sent each month, over 1 Trillion in 2009 Cell phone penetration in the US has surpassed cable TV, web access and Home PCs Over 95% of new phones sold today have web browsers and over 70 million US consumers use them regularly 7 CTIA 2009 Mobile Demographics 8 Pew Foundation Mobile Report 2008 No Landline 9 Over 20% of US Households are Wireless Only CTIA 2009 Mobile is Social Accessibility to social circles at all times Perpetually connected, constant companion Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones Tool for information, entertainment, music & photos Ubiquitous uptake regardless of culture Transition from cell phones to smart phones Over 80% of 18-29 year olds use text messaging* 38% say mobile is more important than wallet 10 Pew Foundation study 2008 Mobile is Social 11 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile. Apple & Google Over 3 Billion Apps downloaded from Apples App Store Frst 18 months Eric Schmidt told CNBC that Google believes mobile ad revenue will surpass traditional search advertising Google maps with location enabled search & ads Open mobile devices versus carrier walled gardens Innovation on these devices will be rapid and capabilities will surpass PCs China effect 84MM new users 2009 vs. 7MM US 12 13 14 www.apollobravo.com Mobile Web Consumer 15 Hunter Not Browser www.apollobravo.com The Opportunity 16 To deliver permission based , targeted and easy to use branded promotion offers to millions of consumers via their mobile devices Why Now 17 There are now more mobile devices than televisions and computers combined All of these devices combined represent the opportunity to redeFne direct marketing www.apollobravo.com Mobile Offers The future of direct marketing Text for offer codes Link to mobile websites Mobile search location based Free 411 Info Consumer loyalty opt-ins Mobile Giving Green- paper free 5 to 8 X redemption rates 18 Customer Loyalty...
View Full Document

Page1 / 52

mobilemarketing2010-100211103505-phpapp02 - 1 Mobile...

This preview shows document pages 1 - 19. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online