nps3FA5 - Mobile Marketing Mobile Marketing Agenda Agenda...

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Unformatted text preview: Mobile Marketing Mobile Marketing Agenda: Agenda: The following is agenda: 1. Quick Intro • Client Team • Kona – Terms – Mobile Universe 2. Responsibilities / Deliverables 3. Review “Blueprint” Process . oals of Engagement / Expectations 4. Goals of Engagement / Expectations 5. Overall Mobile Channel Objective 6. Channel Discussions Next meeting we will cover specific programs / campaigns that we should consider leveraging a mobile solution. In addition to a continuation of review of mobile channels and how they apply. Notes of each session will be distributed to participants the next day for review. About Us About Us s Founded in 2005 in Overland Park, KS s Incorporated in early 2006 s ApTxt original product offering s Member - Mobile Marketing Association Terminology Terminology s SMS – short message service s MMS – multimedia message service s Standard SMS – no additional fees associated s Premium SMS – additional fees billed to wireless account AP ireless access protocol (“mobile web”) s WAP – wireless access protocol (“mobile web”) s Mobile App – downloaded “rich” client (“Citi Mobile”) s Opt-In / Opt-Out - permission based marketing s DRM – digital rights management (Ringtones) s Mobile – simple the mobile phone number s BlueTooth – wireless personal network communication Mobile Universe Mobile Universe - Worldwide Worldwide s Over 3 Billion Worldwide Subscribers rojected 3.9+ billion wireless subscribers by 2010 s Projected 3.9+ billion wireless subscribers by 2010 - 50% of the world's population( Bauer 2005) s Today over 350 Billion text messages sent every month Mobile Universe...
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This note was uploaded on 09/15/2010 for the course STAFF 00069 taught by Professor Thah during the Spring '10 term at Alfaisal University.

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nps3FA5 - Mobile Marketing Mobile Marketing Agenda Agenda...

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